DUANYSWRLD ✳
( AUDIO-REACTIVE VISUAL LAB — EST. MMXXVI )
STAY STRANGE
( ABOUT )
Duane Harris — Senior Copywriter & Creative Strategist: brand voice, social systems, creative direction. Youngstown, Ohio.
Cut his teeth at TBWA\Media Arts Lab building Apple TV+'s voice from zero for the 2019 launch.
Now builds worlds of his own: brand systems, self-initiated products, and audio-reactive visual experiments.
DUANYSWRLD is the front door to all of it.
( THE KEYS )
Language did its job if it landed. Everything past that — the ranking, the jargon, the proper — is some shit made up to control and conquer.
I build things that take the keys, or hand them over.
The claim is the only thing you don't encrypt. The work can be a riddle. The first line tells them a door is there.
( SELECTED WORK )
( CASE STUDY — TBWA\MEDIA ARTS LAB )
★ WEBBY WINNER 2022
APPLE TV+ — BUILT FROM ZERO
“A platform doesn't launch with meaning. It earns it. We built the language before anyone knew what to say.”
- AGENCY
- TBWA\Media Arts Lab
- CLIENT
- Apple TV+
- ROLE
- Jr. → Copywriter
- PARTNER
- Cam Tribe, AD
In 2019, Apple TV+ launched with no catalogue, no presence, and no playbook. The work was building a social voice tastemakers would trust — “If a title is on their grid, it's worth my time.”
READ THE CASE STUDY →( WORK INDEX )
( CONTACT )
FOR WORK AND OTHERWISE — drhjcreative@gmail.com